Svitsa Vatengi Vako Kuburikidza neiyo Subconscious

Zvemukati

• Kusaziva Kwakakosha Kuverengwa
• Bridging Nhetembo uye iyo Subconscious Ine Yekuona Mifananidzo

Funga nezvechiitiko chinoitika kane bhiriyoni pazuva, pamakomputa mabhiriyoni pasirese. Murume ari kutsvaga pamhepo kutsvaga bhutsu nyowani dzekumhanya, kana mukadzi ari kubaya-e-commerce saiti pakutsvaga chipo chekuzvarwa, rokwe idzva, kana bhuku rekuverenga pazororo rake rinotevera.

Vatengesi vanofamba pamusika pamhepo vanofunga ivo vari mukutonga kwesarudzo dzavo. Asi chokwadi ndechekuti, sezvavanopururudza nekutarisa uye pamwe vachitenga, kune akawanda maitiro asina kuziva uye madhairekitori anotungamira maitiro avo.

Kune mabhizinesi ane online pamisika, kunzwisisa kuti izvi zvisingazive zvinokanganisa sei vatengi kwakakosha.

Chiratidzo chakanyanya kutsvakisirwa cheizvi otomatiki maitiro ndeyekutanga kuita, iyo inoti kuratidzwa kune kumwe kukurudzira kunokanganisa nzira yatinopindura nayo kumwe kukurudzira. Isu tinoziva kuti mafungiro edu epfungwa - maitiro atinoita zvinhu zvakatikomberedza - tinoda kukamura misoro yakafanana nepfungwa pamwechete. Saka kana tikaratidza chidzidzo izwi rekuti "mai vemba" uyezve rimwe remazwi maviri matsva, "mukadzi" kana "mutyairi," anozoziva "mukadzi" nekukurumidza nekuti kumisikidza kwehuropi kunopararira nekukurumidza pakati pezano dzakabatana.

Izvi zvinogona kusanzwisisika kubvuma, nekuti hapana munhu anofarira kutaura kuti vanotenda mumifungo. Asi isu tinodzidza kubatana uku nekukurumidza, uye vanovigwa mukusaziva kwedu.

Hakusi chete iyo yekutanga mhedzisiro yakaratidzirwa kukanganisa mafungiro edu nemanzwiro, inogona zvakare kukanganisa maitiro edu. Kana tikaratidzwa mufananidzo wevaviri vakura, semuenzaniso, isu tinongoerekana (uye tisingazive) tinotanga kumanikidza maitiro e stereotype-anoenderana nemaitiro sekufamba zvishoma. Kutsvagurudza kunoratidza kuti aya mazano anodzidziswa kutanga muhupenyu, kazhinji vanhu vasati vagona kukurisa kana kuramba.

Kuedzwa kwewebhu: murume vs. mukadzi gamba mifananidzo

ClickTale yakamhanya kuyedza kuyedza simba reasina kuziva echikadzi anofungidzira online. Tichishandisa A / B kuyedza, takagadzira maviri mavhezheni epamba redu-imwe iine mukadzi gamba mufananidzo, uye imwe iine murume gamba mufananidzo. Zvino, tichishandisa yedu pachezvayo, isu takave nemapoka maviri ekuyedza akasiyana kuyedza saiti yedu, uye tikateedzera kudyidzana kwavo nezvinhu zviri papeji: izvo zvavakabatirira, kuti vakapuruzira kure zvakadii, aive mapeji avo aitevera, nezvimwe.

Munguva yese yekuyedza isu takashandisa Optimizely kuA / B kuyedza mafoni edu maviri ekuita pane peji: "Kumbira Demo" uye "Edza ClickTale." Zvimwe zvekuwedzera pane peji ratakateedzera zvaisanganisira: kudzvanya pamifananidzo yechigadzirwa kana maficha, "Blog," "Nei ClickTale" uye "Tsvaga."

Zvine zvakakosha zvakawanikwa

Vashanyi vakasvinudzwa kumurume gamba mufananidzo wakaratidza zvakanyanya kukwira-kuburikidza nemutero pa 'Edza ClickTale "yekufona-ku-chiito bhatani uchienzaniswa nevashanyi vakafumurwa kune mukadzi gamba mufananidzo.

Zvakare, vashanyi vakafumurwa kumukadzi gamba mufananidzo wakaratidza yakanyanya kukwira-kuburikidza chiyero pane iyo "Kumbira Demo" yekufona-ku-chiito bhatani uchienzaniswa nevashanyi vanoratidzwa kune murume gamba mufananidzo.

Vashanyi vakafumurwa kune gamba remurume mufananidzo vakaratidza zvakanyanyisa kukwira-kuburikidza nemitengo pazvinhu zveChigadzirwa uye "Tsvaga".

Vashanyi vakafumurwa echikadzi gamba mufananidzo vaikurumidza kudzvanya pane "Nei ClickTale" uye iyo "Blog."

Kutsanangura mutsauko pamaitiro evashanyi

Mhedzisiro yacho inoenderana neyekutanga maitiro: Vashanyi vakaona mufananidzo wechirume vakasarudza kubaya pabhatani re "Edza ClickTale" - nzira inoshanda. Vashanyi vakaona mufananidzo wechikadzi pachinzvimbo vakasarudza "Kumbira Demo" - imwe nzira yekungoita. Izvi zvinoreva here kuti vakadzi vanongogara uye varume vanoshanda? Aiwa, zvirokwazvo kwete. Asi hunhu hwevanhu vepamhepo zvinoenderana neanofungidzira isu tisingazive isu tinopa kune varume nevakadzi.

Vashanyi vakaoneswa kune gamba rechirume vakaratidzawo zvakakwirira kudzvanya-kuburikidza nemitengo pane "Zvigadzirwa Zvigadzirwa" uye "Tsvaga" mabhatani, zvichiratidza chinoshingairira-chinotarisana nzira yekutsvaga kuti chii chinonzi ClickTale. Izvo zvakare zvinoratidza maitiro ekushinga uye mukutonga kwekudyidzana kwako pane peji.

Mukuenzanisa, vashanyi vakafumurwa kune gamba revakadzi vaikurumidza kudzvanya pane "Nei ClickTale" uye mabhatani e "Blog", nzvimbo mbiri dzesaiti dzinomiririra kutsvagurudza kwepasipo. Kubaya pazvinhu zvakadai se "Nei ClickTale" kana iyo blog blog inoratidza nzira isina kunangana yekuwana ruzivo rwakawanda nezvekambani.

Kusaziva Kwakakosha Kuverengwa

Bridging Nhetembo uye iyo Subconscious Ine Yekuona Mifananidzo